.parent-guide{color:#1d1d1f;background:#fff}.parent-opening{max-width:1250px;margin:auto;padding:70px 30px 85px;display:grid;grid-template-columns:1.2fr .85fr;grid-gap:75px;gap:75px;align-items:center}.parent-opening h1{font-size:clamp(44px,5.7vw,76px);line-height:1.07;letter-spacing:-.055em;margin:22px 0}.parent-opening h1 span{color:#85858b}.parent-opening p:not(.eyebrow){font-size:20px;line-height:1.7;color:#626268;max-width:550px}.parent-opening .button{margin-top:24px}.parent-opening figure{margin:0;animation:parent-enter .9s ease both}.parent-opening img{display:block;width:100%;height:520px;object-fit:cover;border-radius:26px}.parent-opening figcaption{font-size:14px;color:#777;margin-top:15px}.parent-values{text-align:center;background:#121216;color:white;padding:80px 24px}.parent-values h2{font-size:clamp(33px,4.4vw,59px);line-height:1.25;letter-spacing:-.035em;margin:22px 0}.parent-values h2 span{color:#ff6460}.parent-values>p:last-child{font-size:18px;line-height:1.7;color:#c4c4ca;max-width:630px;margin:auto}.parent-plan{max-width:1160px;margin:auto;display:grid;grid-template-columns:.9fr 1.2fr;grid-gap:85px;gap:85px;padding:95px 30px;scroll-margin-top:110px}.parent-plan .section-head{display:block;align-self:start;position:-webkit-sticky;position:sticky;top:120px}.parent-guide h2{font-weight:650}.parent-plan h2,.parent-progress h2,.parent-research h2,.parent-stories h2{font-size:clamp(34px,4vw,52px);line-height:1.1;letter-spacing:-.04em;margin:20px 0}.parent-plan .section-head>p:not(.eyebrow){font-size:18px;line-height:1.7;color:#626268;max-width:360px}.parent-steps{list-style:none;margin:0;padding:0}.parent-steps li{display:flex;gap:24px;padding:30px 0;border-bottom:1px solid #ddd}.parent-steps li:first-child{padding-top:0}.parent-steps li>span{color:#e2211c;font-size:15px;padding-top:4px}.parent-steps h3{font-size:24px;letter-spacing:-.025em;margin:0 0 14px}.parent-steps p{font-size:17px;line-height:1.7;color:#626268;margin:0 0 14px}.parent-steps .parent-prompt{font-size:15px;color:#1d1d1f;background:#f5f5f7;padding:16px;border-radius:12px;margin-bottom:0}.parent-progress{padding:75px max(24px,calc((100vw - 1100px)/2));background:#f5f5f7}.parent-progress .section-head,.parent-stories .section-head{display:block;text-align:center;margin-bottom:38px}.parent-progress .section-head>p:last-child,.parent-stories .section-head>p:last-child{max-width:650px;margin:auto;font-size:18px;line-height:1.7;color:#626268}.parent-progress-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));grid-gap:22px;gap:22px}.parent-progress-grid article{background:white;border-radius:22px;padding:30px}.parent-progress-grid span{font-size:13px;letter-spacing:.08em;color:#b61d18}.parent-progress-grid h3{font-size:23px;line-height:1.25;margin:18px 0}.parent-progress-grid p{font-size:17px;line-height:1.7;color:#626268}.parent-research{max-width:1100px;margin:auto;padding:75px 30px;display:grid;grid-template-columns:1fr 1.2fr;grid-gap:60px;gap:60px}.parent-research p:not(.eyebrow){font-size:17px;line-height:1.7;color:#626268}.parent-research a{display:block;max-width:-moz-fit-content;max-width:fit-content;min-height:44px;padding:10px 0;font-size:16px}.parent-stories{padding:75px 24px;background:#f5f5f7;text-align:center}.parent-video-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));grid-gap:32px;gap:32px;max-width:720px;margin:35px auto}.parent-video-grid figure{margin:0;min-width:0;text-align:left}.parent-video-grid video{display:block;width:100%;aspect-ratio:9/16;border-radius:20px;background:#111}.parent-video-grid figcaption{display:flex;flex-wrap:wrap;justify-content:space-between;gap:8px;margin-top:18px;font-size:15px}.parent-video-grid small{flex-basis:100%;font-size:14px;color:#626268}.parent-video-grid figcaption>span{color:#626268}.parent-contact{background:#c91f1b;color:white;padding:70px 24px;text-align:center}.parent-contact h2{font-size:clamp(34px,4vw,54px);letter-spacing:-.04em;margin:20px 0}.parent-contact>p:not(.eyebrow){font-size:18px;line-height:1.7;max-width:600px;margin:auto}.parent-contact>div{display:flex;gap:28px;justify-content:center;align-items:center;margin-top:30px}.parent-contact>div>a:last-child{color:white;min-height:44px;padding:12px 0}.parent-guide a:focus-visible,.parent-guide video:focus-visible{outline:3px solid #0046ad;outline-offset:4px}@keyframes parent-enter{0%{opacity:0;transform:translateY(25px)}to{opacity:1;transform:none}}@media(max-width:800px){.parent-opening{gap:35px;padding-top:45px}.parent-opening img{height:420px}.parent-plan{gap:35px}.parent-plan .section-head{position:static}.parent-progress-grid{grid-template-columns:1fr}.parent-research{gap:30px}}@media(max-width:600px){.parent-opening{grid-template-columns:1fr;padding:40px 24px 50px}.parent-opening h1{font-size:46px}.parent-opening p:not(.eyebrow){font-size:18px}.parent-opening img{height:370px;object-position:center 38%}.parent-values{padding:55px 22px}.parent-plan,.parent-research{grid-template-columns:1fr;padding:55px 24px;gap:28px}.parent-plan .section-head>p:not(.eyebrow){max-width:none}.parent-plan h2 br{display:none}.parent-steps li{gap:15px}.parent-steps h3{font-size:22px}.parent-progress,.parent-stories{padding:55px 24px}.parent-video-grid{grid-template-columns:1fr;max-width:340px;gap:35px}.parent-contact{padding:55px 24px}.parent-contact>div{flex-wrap:wrap}}@media(prefers-reduced-motion:reduce){.parent-opening figure{animation:none}}.parent-research-jump{display:block;width:-moz-fit-content;width:fit-content;padding:15px 0;margin-top:8px;font-size:16px}.parent-evidence{max-width:1250px;margin:auto;padding:85px 30px;scroll-margin-top:110px}.parent-evidence .section-head{display:block;text-align:center}.parent-evidence h2{font-size:clamp(34px,4vw,54px);letter-spacing:-.04em;line-height:1.1;margin:20px 0}.parent-evidence .section-head>p:last-child{max-width:740px;margin:auto;font-size:18px;line-height:1.7;color:#626268}.parent-study-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));grid-gap:24px;gap:24px;margin-top:40px}.parent-study-grid article{border:1px solid #dedee4;border-top:4px solid #e2211c;border-radius:18px;padding:28px;display:flex;flex-direction:column;min-width:0}.parent-study-grid h3{font-size:26px;line-height:1.2;letter-spacing:-.03em;margin:12px 0}.parent-study-grid p{font-size:16px;line-height:1.7;color:#45454b}.parent-study-grid .study-category{font-size:13px;letter-spacing:.07em;color:#b41b17;margin:0}.parent-study-grid .study-sample{font-size:14px;font-weight:600;color:#626268}.parent-study-grid .study-context{font-size:14px;color:#626268}.study-citation{border-top:1px solid #e5e5e7;margin-top:auto;padding-top:20px}.study-citation cite{font-size:15px;font-style:normal;font-weight:600;line-height:1.6;display:block}.study-citation span{display:block;font-size:13px;line-height:1.6;color:#777;margin:8px 0 15px}.parent-study-grid a{font-size:15px;line-height:1.5;min-height:44px;padding:10px 0;color:#b41b17}.parent-evidence-takeaway{background:#f5f5f7;border-radius:18px;padding:30px;margin-top:28px}.parent-evidence-takeaway h3{font-size:23px;line-height:1.4;margin:0 0 12px}.parent-evidence-takeaway p{font-size:17px;line-height:1.7;color:#626268}.parent-evidence-takeaway a{font-size:16px}@media(max-width:950px){.parent-study-grid{grid-template-columns:1fr}.parent-study-grid article{padding:28px}.study-citation{margin-top:12px}}@media(max-width:600px){.parent-evidence{padding:55px 24px}.parent-evidence-takeaway{padding:24px}.parent-study-grid{gap:20px}}